![planogram planogram](https://www.scorpionplanogram.com/wp-content/uploads/2019/06/bar-planogram.png)
This section appears to be written like an advertisement.
![planogram planogram](https://www.marketing91.com/wp-content/uploads/2019/12/Planogramming.jpg)
Planogram how to#
![planogram planogram](https://p7.hiclipart.com/preview/204/988/899/planogram-lineal-organization-retail-planning-others-thumbnail.jpg)
With the help of this data products can be selected which should appear in a shelving unit in a “A” location.
Planogram software#
Software packages for planograming like JDA and Quant are using those data for automatically creating planograms. Market share placement – margin placementĭifferent market research institutes like Nielsen, IMS are collecting turnover data of all kind of products and calculate from this data the market share of a certain product in its market segment. Two factors for the decision-making process can be differentiated. Here the question has to be answered which products should be placed. Next to the visual placement the commercial placement is the other important pillar of a planogram. The ultimate effectiveness of the planogram of course is always measured by sales volume. Similarly, one can visit the boxed cold cereal aisle, which comprises the various planogram strategies by the different cereal manufacturers.
![planogram planogram](https://cdn.dribbble.com/users/5693896/screenshots/14679387/slide14.jpg)
Standing in front of say, a frozen pizza section featuring the products of a single manufacturer, one can see how the variety of products is displayed and how related products (such as pizza rolls) are treated in the overall product display for a particular pizza manufacturer. One can see the varieties of planogram results by simply visiting a local supermarket. This can be done side by side, on top of each other, centred, magnetised.